{"id":13045,"date":"2018-10-30T19:05:55","date_gmt":"2018-10-30T22:05:55","guid":{"rendered":"https:\/\/king.host\/wiki\/?post_type=article&#038;p=13045"},"modified":"2021-12-04T15:32:39","modified_gmt":"2021-12-04T17:32:39","slug":"melhorar-seo-wordpress","status":"publish","type":"article","link":"https:\/\/king.host\/wiki\/artigo\/melhorar-seo-wordpress\/","title":{"rendered":"Como configurar o WordPress para melhorar SEO"},"content":{"rendered":"\n<p><em>Quer melhorar SEO do seu site WordPress? Sabia que manter uma boa apar\u00eancia do site ao compartilhar com a Internet \u00e9 importante para atrair novos visitantes e alavancar as visitas do seu site.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a class=\"deve-redirecionar\" href=\"https:\/\/king.host\/hospedagem-wordpress?utm_source=wiki&amp;utm_medium=banner&amp;utm_term=wp-banner-top&amp;utm_content=melhorar-seo-wordpress&amp;utm_campaign=oferta-produto\" target=\"_blank\" v-on:click=\"toggle_modal\" rel=\"noopener\"><img data-original=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2021\/10\/WP-970x250-1-960x247.png\" alt=\"Plataforma completa para um site WordPress.\" class=\"wp-image-22356\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_configurar_as_tags_de_compartilhamento_do_site\"><\/span>Por que configurar as tags de compartilhamento do site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao compartilhar o seu site com algu\u00e9m em qualquer rede social, se n\u00e3o existirem tags HTML espec\u00edficas no site, ser\u00e1 exibido um card sem descri\u00e7\u00e3o ou imagem.<\/p>\n\n\n\n<p>Al\u00e9m de prejudicar o visual do seu site nos compartilhamentos, os mecanismos de busca ter\u00e3o dificuldades para <a href=\"https:\/\/king.host\/wiki\/artigo\/entendendo-o-arquivo-robots-txt\/\" target=\"_blank\" rel=\"noopener noreferrer\">indexar<\/a>&nbsp;o seu site.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-13750 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"185\" data-src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookfeio.png\" alt=\"Facebook n\u00e3o configurado\" class=\"wp-image-13750 lazyload\" data-srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookfeio.png 506w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookfeio-300x110.png 300w\" data-sizes=\"(max-width: 506px) 100vw, 506px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 506px; --smush-placeholder-aspect-ratio: 506\/185;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"185\" src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookfeio.png\" alt=\"Facebook n\u00e3o configurado\" class=\"wp-image-13750\" srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookfeio.png 506w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookfeio-300x110.png 300w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/noscript><figcaption>Imagem retirada do site <a href=\"https:\/\/richpreview.com\" target=\"_blank\" rel=\"noopener noreferrer\">Rich Preview<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_ajustar_o_site_para_ter_uma_boa_aparencia_nos_compartilhamentos_e_melhorar_SEO\"><\/span>Como ajustar o site para ter uma boa apar\u00eancia nos compartilhamentos e melhorar SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Primeiramente, o ajuste da descri\u00e7\u00e3o, t\u00edtulo e imagem em destaque do seu site pode ser feito direto nas configura\u00e7\u00f5es do seu tema, ou atrav\u00e9s de algum plugin que auxilie nesse tipo de configura\u00e7\u00e3o.<\/p>\n\n\n\n<p>Neste artigo ser\u00e1 utilizado o plugin <a rel=\"noopener noreferrer\" target=\"_blank\">Yoast SEO<\/a>, pois ele torna bastante simples configurar uma imagem padr\u00e3o para as plataformas sociais e ajustar as tags de descri\u00e7\u00e3o e t\u00edtulo no Open Graph, que \u00e9 usado no compartilhamento do <strong>Facebook e Whatsapp<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"279\" data-src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/print-1.png\" alt=\"yoast loja\" class=\"wp-image-13748 lazyload\" data-srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/print-1.png 542w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/print-1-300x154.png 300w\" data-sizes=\"(max-width: 542px) 100vw, 542px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 542px; --smush-placeholder-aspect-ratio: 542\/279;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"279\" src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/print-1.png\" alt=\"yoast loja\" class=\"wp-image-13748\" srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/print-1.png 542w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/print-1-300x154.png 300w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, o ajuste principal, onde iremos configurar as informa\u00e7\u00f5es e imagem padr\u00f5es ser\u00e1 feita na aba <strong>Social<\/strong> do plugin, na op\u00e7\u00e3o Facebook.<\/p>\n\n\n\n<p>As informa\u00e7\u00f5es que devem ser alteradas s\u00e3o:<\/p>\n\n\n\n<ul><li>&nbsp;<strong>Adicionar metadados do Open Graph,<\/strong> deve ser marcado como Ativo.<\/li><li><strong>Configura\u00e7\u00f5es da p\u00e1gina inicial<\/strong>, deve ser preenchida por completo.\n<ul>\n<li>Url da imagem ser\u00e1 a imagem da tela inicial<\/li>\n<li>Titulo, ser\u00e1 o t\u00edtulo do seu site.<\/li>\n<li>Descri\u00e7\u00e3o \u00e9 uma breve descri\u00e7\u00e3o do seu site, o ideal \u00e9 que o tamanho seja 55 caracteres.<\/li>\n<\/ul>\n<\/li><li><strong>Configura\u00e7\u00f5es padr\u00e3o<\/strong>\n<ul>\n<li>URL da Imagem \u00e9 uma imagem padr\u00e3o, que ser\u00e1 usada caso o seu post ou p\u00e1gina n\u00e3o tenham uma imagem em destaque.<\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"799\" data-src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook.png\" alt=\"aba facebook\" class=\"wp-image-13749 lazyload\" data-srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook.png 1009w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook-300x238.png 300w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook-768x608.png 768w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook-960x760.png 960w\" data-sizes=\"(max-width: 1009px) 100vw, 1009px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1009px; --smush-placeholder-aspect-ratio: 1009\/799;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"799\" src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook.png\" alt=\"aba facebook\" class=\"wp-image-13749\" srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook.png 1009w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook-300x238.png 300w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook-768x608.png 768w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/aba-facebook-960x760.png 960w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Posteriormente, pode ser habilitado o suporte ao Twitter na aba Twitter, junto da ativa\u00e7\u00e3o deve ser selecionado se o card no Twitter deve ou n\u00e3o ter a imagem.<\/p>\n\n\n\n<p>Al\u00e9m das configura\u00e7\u00e3o b\u00e1sicas, na janela de edi\u00e7\u00e3o do seu post, o Yoast permite que sejam alteradas informa\u00e7\u00f5es espec\u00edficas do post, como:<\/p>\n\n\n\n<ul><li>T\u00edtulo do post no Facebook e Twitter,<\/li><li>Descri\u00e7\u00e3o do post no Facebook e Twitter,<\/li><li>Imagem do post no Facebook e Twitter<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1355\" height=\"656\" data-src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post.png\" alt=\"Janela do post para editar\" class=\"wp-image-13753 lazyload\" data-srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post.png 1355w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post-300x145.png 300w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post-768x372.png 768w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post-960x465.png 960w\" data-sizes=\"(max-width: 1355px) 100vw, 1355px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1355px; --smush-placeholder-aspect-ratio: 1355\/656;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1355\" height=\"656\" src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post.png\" alt=\"Janela do post para editar\" class=\"wp-image-13753\" srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post.png 1355w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post-300x145.png 300w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post-768x372.png 768w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/janela-post-960x465.png 960w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Realizando essas configura\u00e7\u00f5es o seu site ter\u00e1 uma melhor apar\u00eancia nos compartilhamentos e trar\u00e1 mais visitantes para o seu site.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-13752 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"411\" data-src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookbonito.png\" alt=\"Facebook com imagem configurada\" class=\"wp-image-13752 lazyload\" data-srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookbonito.png 505w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookbonito-300x244.png 300w\" data-sizes=\"(max-width: 505px) 100vw, 505px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 505px; --smush-placeholder-aspect-ratio: 505\/411;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"411\" src=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookbonito.png\" alt=\"Facebook com imagem configurada\" class=\"wp-image-13752\" srcset=\"https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookbonito.png 505w, https:\/\/king.host\/wiki\/wp-content\/uploads\/2018\/10\/facebookbonito-300x244.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/noscript><figcaption>Imagem retirada do site Rich Preview<\/figcaption><\/figure><\/div>\n\n\n\n<p>  <\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","article-category":[205],"article-tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/article\/13045"}],"collection":[{"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/comments?post=13045"}],"version-history":[{"count":0,"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/article\/13045\/revisions"}],"wp:attachment":[{"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/media?parent=13045"}],"wp:term":[{"taxonomy":"article-category","embeddable":true,"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/article-category?post=13045"},{"taxonomy":"article-tag","embeddable":true,"href":"https:\/\/king.host\/wiki\/wp-json\/wp\/v2\/article-tag?post=13045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}